Sales & Leadership Advisor · Trainer · Speaker

GARY C. LANEY

Influential Leadership. Strategic Networks. Extraordinary Results.

3-time bestselling author and keynote speaker with 35+ years building elite sales teams, scaling national platforms, and preparing companies to go public. CEO of Success Masters LLC and Co-Founder of Trustegrity.

Of the best of the best.

How will you separate yourself from the rest?

2025 and 2026 Global Recognition Award Winner

3-Time Bestselling Author

Keynote Speaker & Trainer

Triple Major MBA — Kellogg Northwestern

About Gary

Gary C. Laney is a bestselling author, keynote speaker, start-up investor, and CEO of Success Masters LLC — a holding company invested in business networking, online media, e-commerce, and high-tech IP.

A 35-year veteran of sales, marketing, and training, he spent nearly 20 years in hi-tech software/SaaS and was involved in 20+ businesses, including Eloquent, which went public while he ran worldwide sales.

He holds a triple-major MBA from Northwestern’s Kellogg School of Management in Finance, Marketing, and Policy.

3-TIME BESTSELLING AUTHOR

The Power of Strategic Influence

Become a Super Leader

Expertise & Impact

Signature Keynote Topics

Leading with Responsibility: Empowering Employees to Own Their Success
Creating Ripple Effects: How Influence Builds Trust & Success
Disrupt Yourself, Then Disrupt the System: The Super Leader's Path
Leaders Are Made, Not Born — Identify & Leverage Your Competitive Competencies
Gain the Attention of the Right Influential People to Help You Succeed

Strategic Partnerships

Gary’s executive background helps organizations develop strategic partnerships via intentional networking — identifying and gaining the attention of the right influential leaders.

Career Highlights

Up to 500%+ revenue growth in 2 years across SaaS, e-commerce & publishing
Built sales teams from 10 to 400 reps; communities to 30,000+ members
Led Eloquent through its IPO; Fortune 500 client partnerships
Expanded LoopDesk to 80+ countries
35+ years of hands-on executive leadership

Selected Executive Experience

2004–Present

CEO & Founder

Success Masters LLC

Launched ventures in business networking, online media & high-tech IP. Grew communities to 30,000+ members; investor/advisor in multiple ventures.

2013–2020

Co-Founder & CEO

Trustegrity Business Communities

Scaled premier networking brand and national sales force. Built elite peer advisory team; expanded LoopDesk to 80+ countries.

1997–2004

VP, Worldwide Sales

UpShot / Eloquent / OpenText

Grew revenues 500%+ at UpShot, led Eloquent through its IPO, managed full P&L across SaaS, CRM & enterprise software.

1992–1996

President & CEO

Success Masters / Efficient Marketing

Conceived national training & consulting programs for Fortune 500 sales teams; led CRM rollouts and client engagements.

Education

MBA, Triple Major

Finance · Marketing · Policy · Minor IT

Kellogg School of Management, Northwestern (Dean’s List)

BS, Marketing / Spanish

Brigham Young University

Credentials & Recognition

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About

Gary C. Laney

Bestselling author, keynote speaker, and CEO of Success Masters LLC with 35+ years building elite sales teams and scaling national platforms.

Biography

He holds a triple-major MBA from Northwestern’s Kellogg School of Management in Finance, Marketing, and Policy, and serves as CEO of Success Masters LLC and Co-Founder of Trustegrity.